The brand new link in the Dan chain

Introducing a young and fresh guest experience that offers a superior value proposition at affordable rates

The lyrics of the children’s nursery rhyme, Teddy Bear’s Picnic, open with: “If you go down to the woods today, you’re sure of a big surprise.”
Well, if you go down to Tel Aviv’s King Saul Avenue today, you’re also sure of a big surprise.

The Hub floor- A space where guests and visitors can work, meet, play, relax, eat and drink

Introducing LINK hotel & hub, a new hotel concept that represents a radical departure from other Dan hotels.
The LINK has been deliberately designed to address the needs and priorities of a new breed of travelers who have different demands and expectations than the guests of yesteryear. The hotel will appeal to a younger age profile that prizes a trade-off between space in the rooms and space in the common areas. This is a generation where connectivity is king. The vision of the developers was to create a guest experience that incorporates comfort, work space, technology, and a relaxed ambience where guests can choose to be alone or to socialize and mingle.

A floor at The LINK hotel displaying contemporary Tel Aviv’s Street Art scene

The one thing that no guest or visitor to the hotel could possibly fail to notice is the distinctive role of the “homemade kings of Tel Aviv’s Street Art scene,” to use contemporary street art jargon. The striking street art in The LINK is being curated by internationally-acclaimed photographer Daniel Siboni, recipient of a lifetime achievement award at the Cannes Film Festival. Siboni has worked in Paris, Los Angeles and London, and made Aliyah in 2013. He has assigned different floors in The LINK to different contemporary Tel Aviv street artists, whose work is on display in the guestrooms and in all the common areas. Information on the artists is prominently displayed, and all the art throughout the hotel is available for purchase.

Click Here to book a room at our new Tel Aviv Link hotel & hub 

True to The LINK’s philosophy that today’s traveler is looking for a different ratio between private and shared space, the 17-30 sqm guestrooms deliver an optimal balance between compactness and comfort. There is plenty of room to swing the proverbial cat in the rooms, but there is no redundant space. Luxury features include a 55-inch smart TV – much bigger than in most hotels; luxury beds and linen; rain shower; and light settings that can be adjusted to different colors to suit different moods.

The rooms at The Link hotel- Adjust preferred light color suiting your mood

Inspired by the modern preference for shared spaces, The LINK’s Hub has adopted the shared workspace concept to replace the traditional hotel lobby. Originally pioneered by an Israeli entrepreneur, the shared workspace phenomenon has now gone global. The Hub is a space where guests and visitors can work, meet, play, relax, eat and drink. It is a space where guests can be alone while in the company of others.
There are common work desks, a wide choice of private meeting rooms of different sizes, a pool table, and board and retro video games. The Tel-Aviv cafe-style counter service Kitchen&Bar offers breakfast from 7, has an all-day meatless menu open till late, and spirits and cocktails at the bar.

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The LINK features a dedicated 150sqm Gym and Spa Area, with a fully-equipped “Precor” premium fitness center, professional fitness instructors, and FeelGood massage, well-being and beauty treatment rooms.
Adjacent to the gym and spa area is a self-service facility with washers, dryers and ironing – so that guests can enjoy a workout in the gym while doing their laundry. There are personal storage lockers for guests arriving before check-in or staying around after check-out; and vending machines stocked with Frequently Forgotten Items such as chargers, flip flops and shaving accessories.

LinkApp-“Do It Yourself” concept across the entire operations and services of the hotel

Most contemporary travelers book their own flights and check in using mobile devices. To match evolving travel patterns, The LINK has incorporated the DIY concept across the entire operation of the hotel. By downloading the innovative and comprehensive LinkApp onto their mobile phone, guests can streamline check-in and check-out, and unlock the guestroom door. LinkApp, which is being gradually rolled out during 2018, also allows guests to control a host of in-room functions from the palm of their hand, such as operating the TV, activating the air-conditioning, and adjusting the color and intensity of the light settings.

LinkApp serves as a virtual concierge, and is the ideal link to the upbeat spirit of Tel Aviv, the “city that never sleeps.” Information on the street artists featured in the hotel appear on the app, which can also be used for purchasing the art, and for ordering and paying for food, drink and other hotel services. LinkApp allows the guest’s own mobile phone to serve as the house phone, and for making free calls anywhere in Israel (The application will be implemented and activated Gradually, for a year after opening the hotel).

Conveniently located right at the hotel entrance is the 24/7 grab&go/stay Link Café. With its street-side seating, this is ideal for guests who want to grab a coffee and croissant before dashing off to a meeting, who have an early flight, or who want to relax and watch the world go by.

The Link hotel entrance floor: Opened 24/7 Link Cafe and the Video Wall

The LINK’s strategic location means that guests are within a short walking distance from the Sarona entertainment, shopping and dining experience, the Azrieli mall, the Opera House complex, museums, theaters, galleries and the Diamond Exchange business area. The soon-to-be-completed new train station will provide fast rail connections to Jerusalem, Haifa and the airport.

Ron Federmann is head of the LINK development team responsible for this brand new link in the Dan chain:
“We appreciate that after flying thousands of kilometres, our guests simply want to quickly reach the comfort of their rooms with a minimum of fuss. We have eliminated many procedures typical of traditional hotels. We don’t accept old-fashioned cash. There’s no reception desk. We don’t have bellboys or a concierge. What we do have is a multi-task 24/7 Service Crew that operates on an “Everyone does everything” principle. These energetic, motivated and highly approachable Crew members help with check-in and check-out if required, and handle guest requests. I like to think of each Crew member as being a true ‘Jack (or Jacqui) Of All Trades – and Master Of All.’”

Ron and his team commissioned research into what the modern traveler really wants. By converting an existing building, and stripping out the interior, construction of The LINK was completed in record time. The hotel is due to open its doors in Summer 2018.

The last word goes to Ron:
“Our aim is to deliver a young and fresh guest experience that offers a superior value proposition at affordable rates.”

The icon of The LINK application