Author Archives: Dan Magazine

Dan Eilat Wins 3rd Place in the Middle East & Dan Hotel Excellence Awards

Conde Nast Traveler magazine readers chose the Dan Eilat amongst the five best resort hotels in the Middle East for 2015

Dan Eilat Resort

Dan Eilat Resort

The Dan Eilat Hotel has been chosen by Conde Nast Traveler magazine readers as one of the five best resort hotels in the Middle East for 2015. Dan Eilat is the only hotel in Israel on the list and was elected third place in the esteemed ׂResort Hotel׃ category.

The magazineױs best hotels rating is based on a survey carried out among its readers and this year about 100,000 readers participated and gave approximately one million opinions.
Dan Hotels Vice President of Marketing, Rafi Baeri, said in response, that the chain is very proud of this impressive achievement. Dan Eilat is the only Israeli hotel on the list, indicating that this is one of the Israelױs leading hotels. We will continue to invest in the future in order to keep this honorable title whilst complying in competition with other excellent hotels that operate across the country. The readers themselves make the selection, so the survey is a real representation of customer preferences.

The international online travel site Booking.com awarded ׂExcellence Awards׃ to 7 Dan Hotels for the year 2015.

 

The worldױs leading website for online accommodation reservations, Booking.com, annually awards hotels that receive outstanding rating from guests who have actually stayed at the hotels.

The following Dan Hotels that won this auspicious award: ׂKing David׃ Jerusalem (score 9.0), Dan Eilat (score 8.7), Dan Carmel Haifa (score 8.5), Dan Panorama Jerusalem (score 8.4), Dan Panorama Eilat (8.2), Dan Panorama Haifa (8.2) and Dan Boutique Jerusalem (score 8.1).

Rafi Baeri, Dan Hotels VP of Sales and Marketing, said: ׂWe are proud of the impressive accomplishment of all Dan Hotels, seven of which received this distinguished award from the worldױs leading online reservation site. We will continue to invest in the future to ensure that our guests experience the perfect vacation and justify their choice. ׂ

Dan Hotels auspicious award

Dan Hotels auspicious award

Photo: Shlomi Amsalem

Pictured (right to left)

Yigal Zoref, Dan Hotels Head of Sales; Haim Shkedi, General Manager ׂKing David׃ Jerusalem; Lior Mucznik, General Manager, Dan Eilat; Ben Yanover , General Manager Dan Boutique Jerusalem; Rama Oram, Manager of the Dan Panorama Jerusalem; Raffi Sadeh, General Manager of the Dan Hotel Chain; Berta Yogev, Manager Dan Carmel Haifa; Guy Adiran General Manager Dan Panorama Eilat; Rafi Baeri, Dan Hotels VP of Sales and Marketing; Attia Asmawi Manger, Dan Panorama Haifa;
Adi Maor, General Manager Dan Hotels Haifa and Caesarea.

Dessert Celebration & Coffee Champions

Dan Hotels together with Valrhona, the France premium chocolate manufacturer, hosted a ׂValrhona week׃ which surprised guests prone to sweet tooth!

Chocolate lovers were ecstatic during the ׂValrhona Week at Dan Hotels ׂ, which took place during the last week in March 2016. Danױs deluxe hotels, ׂKing David Jerusalem, Dan Accadia, Dan Tel Aviv and Dan Eilat offered guests a variety of surprising desserts made with quality Valrhona chocolate.

Latin American chocolate cake

Latin American chocolate cake

Photo: Binyamin Adam

These deluxe hotels prepared a selection of special desserts that included Latin American chocolate cake, Caribbean Promenade, Chocolate Ravioli and ׂMy Black Forest׃. All the desserts were offered at a standard price of 35 shekels per serving.

Renowned VALRHONA Chocolate Pastry Chef, Gianluca Fusto, arrived from France especially for the occasion, held unique workshops for Dan Pastry Chefs, and trained them to work with high-quality chocolate.
Valrhona chocolate is distributed in 60 countries worldwide, and famous pastry chefs use it daily in pastries, confectionery, pralines, desserts etc.

Valrhona chocolate

Valrhona chocolate

Dan’s champion coffee maker was elected during the ׂDan Hotels Barista Championship sponsored by Elite coffee.

 

Twenty-five baristas of the Dan Hotel Chain met up and participated in the Dan Hotels Barista Championship, in which they demonstrated their ability in preparing ׂlatte art׃ espresso and cappuccino in the fastest time and perfect form of presentation.

Amin Azav from the Dan Accadia in Herzliya who took first place, was declared the chainױs ׂbest barista׃ and won a vacation for two in Rome. Danit Hazan from the ׂKing David׃ Jerusalem came in second place, Rachel Krasner from Dan Panorama Eilat came in at third place and Sawyer Ganam from Dan Panorama Haifa came in fourth place.

Raffi Sadeh, General Manager of the Dan Hotel Chain said, ׂThanks to business ties between Dan Hotels and Strauss Coffee, the standard of coffee served at our hotels has improved over the last year and that has been proved in the competition today. These days every coffee shop in Israel, whether big or small , serves a high standard of coffee and therefore it is important that the hotels in Israel serve coffee at the same and even higher standards, just like the Dan Hotel Chain offers today.

First place winner Amin Azav

First place winner Amin Azav

Photo: Sivan Farag.

Pictured (left to right): Nadav Arens, General Manager of Strauss Coffee, Israel, Raffi Sadeh, CEO Dan Hotels and first place winner Amin Azav.

Pharaoh in Canaan Exhibition at the Israel Museum

First Ever Exhibition at the Israel Museum, Exploring the Rich Cross-Cultural Dialogue between Egypt and Canaan during 2nd Millennium BCE

A major exhibition, now showing at the Israel Museum, provides audiences with an unprecedented opportunity to explore the cross-cultural ties between Egypt and Canaan during the second millennium BCE. The exhibition runs from March 4th until Otober 25th, 2016.

Pharaoh in Canaan ׂThe Untold Story׃ presents more than 680 objects that reflect the cross-fertilization of ritual practices and aesthetic vocabularies between these two distinct ancient cultures. From large-scale royal victory stelae and anthropoid coffins to scarabs and amulets, the display features an array of archaeological artifacts discovered in Israel and Egypt.

Pharaoh in Canaan

Pharaoh in Canaan

The exhibit includes many artifacts drawn from the Museumױs own collections, together with many others loaned from the Metropolitan Museum of Art, N.Y.; the Louvre Museum, Paris; the Kunsthistorisches Museum; Vienna; the Egyptian Museum in Turin, Italy and numerous other collections.

This exhibition explores a crucial, yet forgotten chapter in the history of ancient civilizations. Pharaoh in Canaan the cross-cultural dynamics between Canaan and Egypt and the resulting and often astonishing aesthetic, ritual, and cultural affinities that developed between these two distinct peoples,׃ said James S. Snyder, Director of the Anne and Jerome Fisher wing of the Israel Museum. It is especially appropriate that the Israel Museum tell this remarkable archaeological story from its setting in Jerusalem and with its rich collections that trace back to the ancient roots of the region around us.

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The story of Egypt and Canaan is most commonly known from the biblical narratives of Joseph and Moses in Egypt. The exhibition expands this story by examining two crucial periods in history: the settlement and rise of a Canaanite dynasty in the eastern Egyptian Delta during the Middle Bronze Age (circa 1700-1550 BCE) and the extended period of Egyptian rule over Canaan by the Pharaohs during the Late Bronze Age (circa 1500-1150 BCE). Both of these eras led to the commingling of deities, arts, rituals, and technologies between the two cultures.

The exhibition features a variety of Egyptian and Egyptian-inspired objects from Canaanite sites as well as illustrative objects from Egypt, ranging from large-scale architectural reconstructions to small personal effects.

Egyptian-inspired objects

Egyptian-inspired objects

Exhibition highlights include:

Egyptian Scarabs bearing divine and royal names and images. These objects were found in Canaanite tombs, reflecting the adaptation of Egyptian burial customs by the local Canaanite elite.

Egyptian Private Stelae, made locally by Egyptians stationed at the Canaanite site of Beth Shean. These stelae depict Egyptians worshipping Canaanite gods, among them the goddess Anat, who was also worshipped in Egypt at that same time, and the god Mekal, a local god of Beth Shean.
Statue of a Sphinx of Mycerinus statue: The only Old Kingdom royal found in the Levantine region, this was an official gift either to a local ruler or to the temple at Hazor, a site of great power during the Late Bronze Age.

Tutankhamun Inscribed Solid Gold Ring. The only object excavated in Israel bearing the name of this king, the ring was found in an elaborate tomb in Tell el-`Ajjul together with other Egyptian-style jewelry that reflects the local emulation of Egyptian aesthetic traditions.

Statue of Ramesses III: Placed in a temple at Beth Shean, and one of the most important Egyptian strongholds in Canaan during the time of the empire. This is the only evidence of a locally made royal statue in Canaan and a stunning example of Egyptian cultic activity in Canaanite temples.

Royal Stelae, two stelae of Seti I erected at Beth Shean commemorate victorious military campaigns of the king to suppress local rebellions and reinforce Egyptian control over Canaan.
Anthropoid Coffins, locally made Egyptian-style clay coffins, found mainly at Egyptian sites in Canaan. These served both Egyptians stationed at these bases as well as Canaanites working in their service.

The Israel Museum, Jerusalem

The Israel Museum is the largest cultural institution in the State of Israel and is ranked among the leading art and archaeology museums in the world. Founded in 1965, the Museum houses encyclopedic collections ranging from prehistory through contemporary art and includes the most extensive holdings of Biblical and Holy Land archaeology in the world, among them the Dead Sea Scrolls.

Throughout its first 50 years, the Museum has built a far-ranging collection of nearly 500,000 objects through an unparalleled legacy of gifts and support from its circle of patrons worldwide.

 

The Porcelain Look

The porcelain trend

The porcelain trend

The porcelain trend, well represented by the renowned Dutch blue and white porcelain articles of the port city of Delft, is making a comeback. This time not only decorations on porcelain but also as printed fabrics, some wearable and some for docor.

Porcelain was first manufactured in China, the most well-known are the blue and white porcelain artifacts that date back to the Ming Dynasty. They were first created in the 13th century, and originally black and white. Following the introduction of the cobalt mineral from Persia allowed the industry to create the blue decorations on dishes and ornaments, favored by Chinese aristocrats and emperors. The blue color stood out against the white china, and the Blue and White׃ nickname for porcelain was born.

Porcelain and Windmills

At the end of the 16th century and into the 17th century, Holland became a dominant player in Europe. It was during this period that the Netherlands was initially introduced to the Chinese porcelain ware, imported by Dutch sea traders from China. Chinese porcelain gained considerable prestige and was popular in home decoration by the Dutch bourgeoisie.

The expensive Chinese porcelain was not affordable to the working class, therefore Dutch craftsmen, who lived in the port city of Delft, began to imitate the style of the original Chinese blue decoration. They cleverly tailored the colours to suit the local landscape and combined decorations of windmills, cows in meadows etc.

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At the end of the 18th century, the technique was adopted and upgraded by the British who named it Flow Blue׃. The most renowned client of these porcelain vessels in the U.K. at this time was no other than Queen Victoria herself.

Starting from the days of the Industrial Revolution and until today , functional porcelain and works of art are commercially produced with the typical Delft decorations. The unique and distinctive ׂblue & white׃ style still remains popular, unlike other trends that tend to come and go in the field of design׃ explains Adi Danon, one of the owners of Paldinox, houseware and gift importers.

Modern Style Nostalgia

From far away China and the colonial era Delft ventured beyond the porcelain ׂarena׃ and, in recent years, their prints along with ׂFlow Blue׃ can be found in decorations on home textiles, furniture and even on fashion items. The װNegevױ company notes that the Delft motif also appears on sanitary ware such as toilets and sinks. ׂTiles and plumbing fixtures are also decorated with Delft decor.

Modern tiles also carry the colorful aesthetics of the original Delft tiles in a contemporary interpretation׃. Sarit Kiryati Goldstein from Goldstein Wallpaper Gallery adds, ׂDecorative porcelain that was once considered a status symbol and part of a luxurious lifestyle, now has an initial launch in the Pip wallpaper collection. The Dutch studio combines contemporary pop-art print styles in order to portray nostalgic memories in an updated, modern dimension׃.

Even in the premium Dutch ׂRoyal׃ collection, the brand owner and designer, Anneke van der Sandt chose to incorporate her memories from her grandmotherױs house in the porcelain design. Old items collected from her grandmotherױs attic provided inspiration for the design of the collection.

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Porcelain and Fashion

Six years ago, the controversial John Galliano presented in the ׂDior׃ fashion house his blue flower prints on white dresses. During the Miss Universe competition about 3 years ago in the traditional costume category, Chinese fashion designer, Guo Pei presented an impressive and very elegant evening gown devoted entirely to Chinese ׂblue and white׃ porcelain designs which characterized the Ming Dynasty.

In last yearױs collections, American designer Monique Beaulieu repeated the motif, and drew her inspiration from ancient Chinese paintings. Italian designer Roberto Cavalli combined in a selection of his classic white designs, curly prints that reflect the traditional 13th century porcelain print.

Dolce & Gabbana

Dolce & Gabbana

This season, renowned designers Dolce & Gabbana went all the way in their winter 2016 accessories collection. A range of bags, shoes, smartphone covers and key chains all decorated and designed in delightful Delft prints. Even fashion designer Adi Bakshiױs collection ׂPorcelain Dreams׃ was developed from her exposure to textured fabrics decorated with delicate flowers that reminded her of Chinese porcelain.

Bakshi (27) a graduate of the ׂShenkar׃ Design Department says, ׂMy encounter with a piece of fabric, captured my imagination at first sight, thus creating the inspiration for my first scarf collection. I continued to explore the stories of porcelain and discovered a whole world that inspired a classic, delicate and precise collection of scarves characterized by fine sketches and rich with flowers.

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Photos: Liubonchich Goron,
Maya Shalom, Alon Ganon, Adi Kraus

Tastes and Sounds at Dan Eilat

Eilat Chamber Music Festival at the Dan Eilat

Eilat Chamber Music Festival at the Dan Eilat

Guests at the Eilat Chamber Music Festival at the Dan Eilat Hotel , enjoyed quality and diverse music intertwined with a luxurious accommodation and surprising culinary experience.

Itױs fantastic to report full halls bursting with lovers of classical music׃, concludes Elad Uzan, the music critic of Yediot (national newspaper) with his coverage of the 11th Chamber Music Festival at the Dan Eilat which attracts renowned musicians from around the world. Dan Eilat hosted the festival during the month of February.

The festivalױs rich and varied program included two international orchestras; the French Dissonances Orchestra in their debut show in Israel led by French conductor and violinist David Grimal and the German Kšln Concerto Orchestra specializing in traditional music. This year the festival also featured a special Ladino Spanish and Moroccan program alongside flamenco and a concert for the whole family especially for children.

Exceptional breakfast experience

Exceptional breakfast experience

The Dan Hotel Chain is the main sponsor of the festival for the fourth consecutive year and as such, Dan Eilat hosts all the festivalױs concerts and artistױs classes. The festivalױs opening cocktail party was held at Dan Eilat, amongst the 300 chamber music lovers present were Mr. Meir Shamgar, former President of the Israeli Supreme Court and his wife, with Mayor of Eilat, Meir Yitzhak Halevi, Raffi Sadeh, General Manager of the Dan Hotel Chain, together with Lior Mucznik , General Manager of Dan Eilat.

Many distinguished persons attended this special event including Mickey Federmann, Chairman and Controlling Shareholder of Dan Hotels and his wife Leora, Ami Federmann, Vice Chairman of Dan Hotels, Carmi Gillon, former head of װShin Betױ, Dalia Rabin, Tali Lipkin-Shahak, Dan Hotel Senior Management and the festival directors headed by Leonid Rozenberg.

Dan Hotel Chain the main sponsor of the festival

Dan Hotel Chain the main sponsor of the festival

Dan Hotels General Manager Raffi Sadeh, raised already high expectations when he promised that ׂlots of music and culinary surprises await the festivalױs guests׃. He later remarked on the cooperation between Dan Hotels and the Eilat Chamber Music Festival saying, Dan Hotels has a commitment to promote art and culture in the country, so it is only natural for us to sponsor this important festival for the fourth consecutive year.

A feast for the eyes

A feast for the eyes

The best chefs in teamwork

At the Dan Eilat, they didnױt just provide a superb venue for the festival performances This year the culinary theme took on a completely different route and together with the wonderful music provided the festivalױs VIP guests with an appetizing surprise. The hotel lobby was transformed into a market-inspired deli reminiscent of the Levinsky Market in Tel Aviv where a special breakfast serving a variety of typical foods that characterize the market was served.

Dan Hotelױs top team of chefs and pastry chefs were recruited to ensure the success of this special event. Chef Dudu Biton, King David; Chef Eric Porat Dan Accadia; Pastry Chef Gabby Elmakayes, Dan Eilat; Pastry Chef Malkiel Yitzchakov, Dan Accadia and Pastry Chef Maya Revivo all joined forces with Chef Ofir Kedem from Dan Eilat, who conducted the entire operation and logistics. We simulated the Levinsky Market with all its produce at the Dan Hotel Eilat,׃ says Kedem, who found it hard to conceal his pride on this perfect culinary challenge, ׂSpeciality deli fare, tables made from piles of stacked wooden pallets, a cheese refrigerator, old fashioned enamel tableware and a feast for the eyes.

Everyone was literally amazed׃. ׂThe colours, smells and tastes of the market together with delicacies that included smoked fish, special kinds of cheese and pickles all made a unique and exceptional breakfast experience.

Market-inspired deli reminiscent of the Levinsky Market

Market-inspired deli reminiscent of the Levinsky Market

After each concert, guests were invited to a variety of hot soups and baked pastries while enjoying the sounds of classical guitar, piano, saxophone or violin in a musical atmosphere that characterized the event.

During the festival visitors enjoyed the contemporary art exhibition ׂEye to Ear׃ brought by the Lemon Frame Art Gallery. The exhibition, displayed in the foyer of the concert halls, uniquely demonstrated the relationship between art and music through the works of contemporary Israeli and international artists. Among other exhibits, a first time showing of British photographer Paul Sharifױs series of some of the earliest photographs of the װBeatlesױ, from the bandױs early days.

ׂDemand is growing from year to year for the various concerts and accommodation packages that combine concert entrance tickets,׃ concludes Lior Mucznik, General Manager of Dan Eilat, ׂthis year almost all of 17 concerts were װsold outױ, and the combination of wonderful music and the unique culinary experience contributed to a remarkable and successful festival.

Accadia Spa: A Touch of Luxury

The recently renovated and upgraded Accadia Spa offers a luxurious experience with
a breathtaking sea view and variety of special treatments in an exclusive atmosphere…

Aromatherapy candles

Aromatherapy candles

The Dan Accadia Hotel with its strikingly distinctive character is located on the coastline of Herzliya Pituach. The hotel is equipped with a perfect spa, one that you definitely must visit if you are looking for an ideal place to escape the daily ׂrat race׃. A pleasant scent of lavender permeates the spa and the spectacular beach view seen from the front are only a glimpse of what awaits you.

This exclusive and intimate spa has recently undergone a major facelift and now boasts a brand new look. The spa is decorated in natural colors and specific elements that create a sense of calmness. The treatment rooms and various other facilities have also been upgraded. Within minutes of donning your white terry cloth bathrobe, you immerse yourself into a haven of peace and tranquility.

Fully equipped gym with pectacular beach view

Fully equipped gym with pectacular beach view

The Dan Hotel chain has gone to great lengths to ensure that the on-site spa offers the height of luxury at the highest of standards. They have literally thought of everything during the recent renovation. Four cozy treatment rooms (two of which are designed for couples therapy), with soft lighting and aromatherapy candles provide a warm and relaxed atmosphere.

A seating area with a spectacular landscape view, a refreshment area offering a variety of flavoured teas and seasonal fruits, dry and wet saunas and personal lockers equipped with robe and slippers. Dressing rooms and showers are fully equipped down to the smallest details such as shower caps, shampoo, etc. A balcony with a deck that stretches the length of the spa provides direct access to the beach and during the summer a juice bar operates.

Refreshment area offering a variety of flavoured teas and seasonal fruits

Refreshment area offering a variety of flavoured teas and seasonal fruits

Spa facilities include a fully equipped gym with a range of advanced equipment used for personal training with professional coaches (including training that combines activities on the beach and promenade). Those who love to swim can enjoy, at an additional cost or as part of a treatment package, use of the outdoor swimming pool.

Time to Relax

 

In addition to the usual treatments that any self-respecting spa offers, such as hot stone massage, Swedish massage and deep tissue massages, the spa offers a line of unique massages inspired by the sea. Sand Bags Massage, a combination of oil and bags filled with sand that are placed on the body and adapt to its natural form. The treatment enriches the skin, eases muscle and joint pain, aids relaxation, releases tension and assists blood circulation.

King David Massage is an intensive treatment targeted on the upper torso and includes the use of natural-based lotion that is produced specifically for the spa. The lotion contains a selection of Dead Sea minerals and a variety of medicinal herbs that rejuvenate damaged and dry skin. The lotion with its fresh and pleasant aroma can be purchased at the spa, allowing you to relive your unique experience in your own home.

Traditional Far East treatments are also included in the special variety of massages available at the spa and include Ayurveda, Thai Massage, Shiatsu etc.

Massage Room

Massage Room

Treat yourself to a full day of treatments and luxury or just take an hour or two to pop in and enjoy your favorite activities. Our dedicated team will offer you a warm welcome and courteous, personal service that is renowned and characterizes the standards offered throughout the Dan Hotel Chain.

Start-ups that are transforming the world of travel and leisure

Israel is a small country, but a giant in innovation and technological research and development. It is a country of cheeky, optimistic problem-solvers, who have created a culture of entrepreneurship. Every year thousands of start-up companies are founded, while international companies such as Google, Apple, Facebook and IBM, open their Israeli branches.

A new Travel experience is evolving in the capital of Start-up Nation

Like so many other aspects in our lives, the experience of tourism and travel has transformed in recent years thanks to several applications developed by Israeli start-ups that have made it internationally. This post will be about applications that provide new travelling experiences, and those that we cannot picture ourselves travelling without.

Israeli start-ups

Israeli start-ups

Tourism Start Ups In Tel Aviv :

 

Waze
The Israeli navigation application that’s gotten Israelis hooked is handy even for the shortest trips – in order to make sure you’re on the fastest track (very typical of Israelis indeed).
Using the mobile phone’s GPS, this application can identify your location within seconds, and again within seconds, display optional detailed and timed tracks to your destination. Waze accompanies you throughout your travel, and lets you know when and where there are obstacles on your way, police cars, unexpected traffic jams and more.

Gett (Get Taxi)
You’re out on vacation without a car? Prefer travelling by taxi? With the Gett application (formerly known as Get Taxi) you can call a cab within a few minutes using a friendly interface which contains information about the driver and car. You can also pay for the ride on the application.

Moovit
Travelling on a limited budget? Want to ride with the locals? Get the bus using the free and super-friendly Moovit application. Instead of just waiting for the bus, the application provides real-time information about public transportation, guides you to the correct nearby station, tells you where the approaching bus is heading to, how long it will take you to get to your destination, or to another, more suitable bus.

Voyjer
Until recently, travel planning was done using recommendations and impressions of other travels whose views don’t necessarily align with yours – or with reality. Now there’s an application that can tailor your personal travel plan, so you’ll be able to reach the best places. The service costs 5 USD a day.

CoolCousin
CoolCousin is another travel-planning tool that allows you to meet interesting locals categorized by age, interests and familial status, and find the right people for you. A (digital) connection to these people can upgrade your travel experience, provide you with recommendations to restaurants, cafés, shops and exhibitions that suit your taste, as well as guidance on how, for example, to find tickets to an interesting show.

EatWith
Want to eat good food with in a homely atmosphere rather than in a restaurant? The Eat With initiative has a solution, inviting you to be entertained by people who love to cook – at their home. In another way of putting it – this site connects cooks and chefs with people who want to eat with friends, in a different setting. This Israeli start-up began as a pilot, and is now happening in 160 cities in over 30 countries.

A tour around Silicone Avenue
The spearhead of the Israeli start-up industry is found at the heart of Tel Aviv and culminates in Rothschild Avenue. This is the place to experience the entrepreneurial buzz of the Start-up Nation. Many entrepreneurs prefer to open their offices here at the Tel Aviv hub, where their employees are surrounded by nonstop action: cultural events, roof parties and toasts on balconies.

Rothschild Avenue In Tel Aviv

Rothschild Avenue In Tel Aviv

Most of the neighborhood’s companies are small, and operate from apartments turned into offices. These companies want to attract young professionals with an urban lifestyle, who live at the center of town and are free of commitments other than to work.

We begin our tour, of course, with a cup of coffee from one of the Avenue’s many cafés. Sitting around you are professionals who spend long hours bent over their laptops. Many meetings also take place under the Avenue’s trees and in its kiosks.

It is no surprise that start-up employees prefer to get around on their bicycles. The Avenue’s pathways are loaded with all sorts and types of two-wheeled vehicles, electric scooters and even segways. Together with the local and tourist pedestrians they generate quite a commotion in the area, for most of the day.

In recent years technological greenhouses and shared work spaces have sprung up in the area, to assist young entrepreneurs with their emerging ventures. You can peek into one of the shared work spaces open for all for a monthly payment, for example in the “Library” on 9 Ahad Ha’am Street (the Shalom Tower), or at MindSpace at 45 Rothschild Avenue. These spaces rent out personal work stations for entrepreneurs who are making their first steps in the industry, and provide professional services such as graphic and website design, as well as beer taps and coffee machines.

personal work stations for entrepreneurs

personal work stations for entrepreneurs

For lunch you can choose from an endless array of restaurants in the area: renowned chef restaurants such as Pronto and Hakantina, popular in the media scene; familiar and popular hamburger and pizza chains; as well as small, unique spots, some serving vegan food, and pleasant neighborhood cafés. These abound especially on the nearby Ahad Ha’am and Yehuda Halevi streets.

If at the table next you people are whispering, they just might by talking about the next exit or public offering of yet another start-up.

The Herzliya Museum – Staying up-to-date with contemporary international art

More than just the beach, great shopping and fine restaurants: one of the city’s central and most interesting attractions is the Herzliya Museum of Contemporary Art.

The Herzliya Museum has won itself a reputation in the international art scene thanks to many years of dedicated curation work and exhibitions which consistently put on display selected Israeli and international contemporary works.

The museum has been operating since 1965 in the center of town, surrounded by shops and cafés, and includes nine showrooms displaying the various forms of plastic art: painting, sculpturing, photography, installation art and video art.

Every year the Museum puts on display dozens of solo exhibitions which are integrated within clusters under a common name and theme.

These exhibitions often deal with contemporary issues which are of relevance to an international audience, such as minority and gender issues.

Take the opportunity to stay up-to-date with the hottest names and trends in international art: if you cannot attend the Venice Biennale, why not visit Herzliya.

reflection - The Herzliya Museum

reflection – The Herzliya Museum

The Museum’s head curator (since 2014) is Dr. Aya Luria, who brought with her a rich curating experience, especially in photography. Luria ascribes particular importance to the connection between the Museum and the community; between art and its consumers – all the more so in a relatively small museum which allows for a more intimate encounter between its audience and art – an encounter meant to encourage reflection and foster different perspectives on the political and social reality.

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The central guiding line for the Museum’s curation in the last two decades has been to advance young Israeli artists and to establish a platform for their promotion, alongside prominent international artists. The Museum has thus exhibited works by Adi Nes and Ben Hagari, long before they were discovered by major museums in London and New York.

After a long process initiated and led by the museum’s former curator, Dalia Levin, it has thus established its prominent position in Israel’s contemporary art scene.

It is not unlikely, therefore, that during your visit to the Museum you will be introduced to excellent works by a young artist whose art will one day be exhibited around the world.

interesting video art - The Herzliya Museum

interesting video art – The Herzliya Museum

Most of the Museum’s exhibitions include interesting video art, presented on large or small screens. At times the screening are is furnished with couches or benches which enable the audience to take a profound look at works by the best Israeli and international artists, such as William Kentridge, Bill Viola and Michal Rovner.

The Museum’s permanent exhibition, titled Collection +, is displayed at the main entrance. The plus refers to additions to the exhibition – works by contemporary artists which communicate with the collection’s older works.

The Museum’s goal of promoting an intimate encounter between its audience and works finds expression in Vitrina – the Museum’s one-of-a-kind shop: instead of the classic, high-end expensive museum shop, Vitrina is an initiative which offers small art pieces at relatively affordable prices, between 400 to 4,000 NIS, and mainly useful objects designed by artists.

The shop is the brainchild of Dana Gilerman, a former art correspondent at the Ha’aretz newspaper and a tremendously knowledgeable and experienced curator of contemporary art. The will to enable everyone to have a work of art at home and enjoy it on a daily basis motivated Gilerman to develop a collection of unique artifacts created by leading Israeli artists such as Sigalit Landau and Uri Katzenstein. Among other items on sale, you will find at the shop temporary tattoos, jewelry, printed porcelain pieces and framed illustrations to hang in your living room.

It is advisable to call (09-9551011) of check the Museum’s website regarding opening and closing hours and the exhibition’s schedule.

After a visit to the Museum you can relax along the lawn (which is in fact an open sculpture garden) at Café Nisu, which is also the best pastry shop in Herzliya, and enjoy fine coffee and pastries.
For more art to introduce at home, continue from the museum to the high-end designer shops at Herzliya’s industrial zone. Here you can find shops which practically function as galleries: meticulously designed, full of style and artifacts by prominent brands such as Pietro Hecht on Galgal Haplada Street and Storia on Hamenofim.

And if you still haven’t had enough of high quality creativity, try Herzliya’s Cinemateque at the center of town, a few minutes’ walk from the museum, where you can go every night to watch selected modern films from international festivals or cinema classics.