From its founding, the Dan Hotels chain has set high standards in all its hotels, and has been the hotel industry’s standard bearer, through its work procedures and also due to the professional training of all employees.

The Group believes that its businesses should be managed with integrity, honesty, and adherence to its vision of: 
“Providing guests with service above expectations and nurturing employees” - the values to which Dan hotels is uncompromisingly committed. These values are of vital importance in gaining the trust of guests, customers, company employees, business partners, suppliers and shareholders.
These binding values are key factors in the Group’s past, present and future success.